Friday, March 30, 2007

AC 2007 & the New Media Explosion

The America's Cup hype is getting hard to ignore...already! One thing that has surely changed since the 2003 AC Race is how, where and why people get their news and information. From YouTube to RSS feeds, it's a whole new media world out there and we can expect that coverage of the cup will reflect this emerging landscape. This means more bloggers, video podcasters, etc feeding the channel and - for junkies like me who are unable to take the trip to sunny Spain this summer - more choices, richer content and a better opportunity to get close to the action from afar.

No comments: